CV

Brand Management

• Review assets to ensure they’re on brand - visual and voice

• Evolve brand look and feel while ensuring all assets feel part of a cohesive family

Public Relations

• Write releases, route for approvals, and disseminate

• Fulfill interview requests and player appearances

• Ideate story angles and build media lists for strategic pitching

• Host media on game days and manage press conferences

CRM

• Oversee the management of our CRM (ActiveCampaign)

• Manage the building of lead generation tools/campaigns 

• Write and oversee the deployment of email campaigns to targeted segments

Digital Properties

• Oversee the building and maintenance of all digital and social properties including chicagoredstars.com, the Red Stars app, ShopRedStars.com, Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok

Content 

• Plan and execute our annual media day

• Strategize and oversee the execution of content for all social and digital properties

• Produce new sponsorable content items 

• Collaborate with internal stakeholders to ideate and deliver content to support the appropriate products/revenue lines

Merchandise & Kit 

• Collaborate with design and leadership to design annual merch lines and kit

• Ideate, promote, and execute launch events

Kids Club

• Created Kids Club memberships as a new line of revenue generation

• Create content for monthly Kids Club newsletters

• Provide activities for Kids Club table at games

CRS Cares Foundation

• Ideate programming and provide pitch materials

• Collaborate on fundraising ideation and support execution 

• Oversee the creation and building of scholarship applications within CRM for data collection

Paid Campaigns

• Explore, negotiate and lock in paid media opportunities

• Gather specs, deadlines, and traffic creative

• Oversee paid search, social, and retargeting campaigns 

League Support

• Serve on the Editorial Committee

• Deliver against content needs requiring club support