CV

Professional Summary

Much like Tillandsia, Lindsay Goldner thrives in many different environments. She has spent the past 12 years at respected advertising agencies, a global tech company, and a professional sports team perfecting her ability to oversee the development and execution of B2B and B2C strategies that drive results. She takes pride in building long-term, mutually beneficial relationships, enjoys collaborating with creative minds and strategic thinkers, and geeks out over operational excellence, budget management, and hitting deadlines. 

Lindsay has experience managing projects resulting in print, out of home, radio, TV spots, banner ads, online pre-roll, websites/landing pages, emails, social media content, apps, experiential events, editorial content, blog posts, press releases, and more.

Skills

Content Strategy  Copywriting  Campaign Management  

Digital Marketing  Branding  Social Media Event Planning   

 Public Relations   Project Management Storytelling 

2021 - present

Tillandsia Marketing
Founder

2019 - 2021

Chicago Red Stars

Consultant 
Director of Marketing & Communications 

Brand Management

  • Review assets to ensure they’re on brand - visual and voice

  • Evolve brand look and feel while ensuring all assets feel part of a cohesive family

Public Relations

  • Write releases, route for approvals, and disseminate

  • Fulfill interview requests and player appearances

  • Ideate story angles and build media lists for strategic pitching

  • Host media on game days and manage press conferences

CRM

  • Oversee the management of our CRM (ActiveCampaign)

  • Manage the building of lead generation tools/campaigns 

  • Write and oversee the deployment of email campaigns to targeted segments

Digital Properties

  • Oversee the building and maintenance of all digital and social properties including chicagoredstars.com, the Red Stars app, ShopRedStars.com, Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok

Content 

  • Plan and execute our annual media day

  • Strategize and oversee the execution of content for all social and digital properties

  • Produce new sponsorable content items 

  • Collaborate with internal stakeholders to ideate and deliver content to support the appropriate products/revenue lines

Merchandise & Kit 

  • Collaborate with design and leadership to design annual merch lines and kit

  • Ideate, promote, and execute launch events

Kids Club

  • Created Kids Club memberships as a new line of revenue generation

  • Create content for monthly Kids Club newsletters

  • Provide activities for Kids Club table at games

CRS Cares Foundation

  • Ideate programming and provide pitch materials

  • Collaborate on fundraising ideation and support execution 

  • Oversee the creation and building of scholarship applications within CRM for data collection

Paid Campaigns

  • Explore, negotiate and lock in paid media opportunities

  • Gather specs, deadlines, and traffic creative

  • Oversee paid search, social, and retargeting campaigns 

League Support

  • Serve on the Editorial Committee

  • Deliver against content needs requiring club support

2015-2019

SG Digital - A Division of Scientific Games

Marketing Director, SG Universe
Sr. Manager B2B Marketing

Marketing Director, SG Universe

  • Ensure foundational planning and creation of a marketing strategy designed to meet product goals and objectives

  • Own direct to consumer digital campaign strategy and execution for white label B2B social casino product line including player activation, retention, monetization and reengagement

  • Drive ROI by looking at data to identify areas of opportunity for player segmentation, lifecycle/email drip campaigns, graphic optimizations, sweepstake themes, lengths, and entry matrixes, and more

  • Manage a team of four including two graphic designers, a Sr. Marketing Specialist, and a BI Specialist

Sr. Manager, B2B Marketing

  • Oversaw public relations and internal communications strategy and execution and maintained SGinteractive.com

  • Negotiated/bought media and directed creative execution

  • Coordinated large trade shows domestically and internationally

  • Collaborated with commercial team on sales decks and collateral

  • Wrote editorial content for industry trade publications on behalf of leadership team

  • Managed a B2B Marketing Coordinator

2014-2015

Jayne Agency
Account Supervisor

  • Ensured accounts were serviced strategically and with precision while looking for opportunities to grow together

  • Worked collaboratively with media and art leads to identify campaign strategies that answered to client requests, spoke to the intended audience, and drove tangible results

  • Managed projects by writing briefs, providing accurate timelines, competitive analysis, and status reports

  • Reviewed campaign analytics and made strategic optimizations based on findings

  • Served as day-to-day client contact for College Illinois and Meatheads

2013-2014

BVK

Account Executive

  • Managed all United Vacations creative execution ensuring deliverables were on time, budget, brand, and strategy

  • Served as day-to-day contact and liaison between Mark Travel, United Airlines and BVK

  • Connected weekly with Mark Travel senior leadership to review business performance, discuss industry trends, outline to-dos for the week and cooperatively work through issues to come to creative solutions

  • Collaborated with the Mark Travel pricing and supplier engagement teams to determine sale strategies

2010-2013

Laughlin Constable

Account Manager

Assistant Account Manager

Account Coordinator

Account Manager

  • Worked with diverse, cross-functional teams to oversee the planning and execution of marketing tactics

  • Provided integrated, multi-channel brand management

  • Collaborated to develop strategic branding and marketing objectives that met goals and business objectives

  • Served as day-to-day contact for Johnson Controls, Lung Cancer Alliance, and First Stage Children's Theater

Assistant Account Manager, Account Coordinator

  • Acted as a project manager on assigned projects: provided accurate production schedules to creative staff in a timely manner, prepared status reports for team members, department, agency, and clients

  • Proofread copy, scripts, and correspondence for team members, making necessary adjustments and corrections as appropriate

  • Pulled competitives and trafficked ads

  • Opened and maintained job orders and estimates

  • Served as day-to-day contact for Associated Bank, Aurora Health Care, Milwaukee Ballet, James Hardie, and UW Milwaukee Real Estate Foundation

Work Experience

Education

2005-2009

University of Minnesota - Twin Cities

BA in Journalism with emphasis in Professional Strategic Communications

Cumulative GPA 3.76, Major GPA 3.92

Interests

  • Currently Listening To: How I Built This with Guy Raz and SmartLess

  • Currently Reading: Untamed by Glennon Doyle

  • Currently Watching: Game of Thrones (I know, I know...I'm behind)

  • Currently Drinking: Oat milk lattes or Spotted Cow

  • Currently Frequenting: Stone Creek Coffee and the chaise lounge in my living room