01
Moments
Effie. Webby. Platinum Marcom Award. 4A's Chiat Day Strategy Award. You name it, we won it for Lung Cancer Alliance's "No One deserves to Die" campaign. Despite all the acclaim, lung cancer didn't take a break...so neither did we. We followed up with "Moments," a campaign cultivated from the idea that every subtle moment makes life worth living, and built a self-assessment tool to determine at-risk probability for lung cancer. Over 600,000,000 PR impressions were earned for the tool.
Client: Lung Cancer Alliance
Lindsay's Role: Account Executive
Agency: Laughlin Constable
02
Ballet Brochure
The Milwaukee Ballet promises audiences an exhilarating, full sensory experience that includes dazzling costumes, innovative sets, live music, and dance. Whether onstage or offstage, every aspect of a Milwaukee Ballet performance is carefully crafted to create sensational experiences and lasting memories. Winner of the Milwaukee 99's Merit Award for Advertising Photography campaign, the season's brochure was no different.
Client: Milwaukee Ballet
Lindsay's Role: Account Executive
Agency: Laughlin Constable
03
Countdown to Christmas
The SG Digital Marketing Services team found a way to make the holiday season extra merry with a white label "Countdown to Christmas" campaign for casino operator partners. Designed to drive registrations, bring patrons back daily, and keep everyone spinning in the social casino, this campaign drove results and landed a grand prize winner a getaway to Breckenridge. Campaign participants saw:
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9% increase in Daily Active Users
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12% increase in revenue
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101% increase in registrations
When compared to operator partners who passed on the campaign, participants saw 1.5x more revenue and 3.5x more registrations during the same time period.
Company: SG Digital - A Division of Scientific Games
Lindsay's Role: Marketing Director, SG Universe
04
Virtual Kit Launch
When the pandemic hit, the future felt uncertain for many – including the NWSL's Chicago Red Stars. With sports indefinitely on hold and the lockdown in full force, the Red Stars needed a revenue stream and the fans needed a sense of community. To deliver on both, the Red Stars planned an epic virtual kit launch.
Debuting to 1,000 Zoom participants with hundreds more tuning into the YouTube live stream, the reveal became the largest and most geographically diverse in the club's history. On top of the grand reveal, the event featured a Q&A with USWNT players and a countdown of the top ten Red Stars moments.
That evening, the Neighborhood Kit was trending on Twitter with notable names like Grant Wahl, Lori Lightfoot, DaMarcus Beasley, Taylor Twellman, JJ Watt and Alexis Ohanian getting in on the conversation. Only five days post-launch, the jersey outsold the Elevated Kit, becoming the best-selling jersey for the club in the year it was needed the most.
Company: Chicago Red Stars
Lindsay's Role: Director, Marketing & Communications
