Introducing Tillandsia Marketing
The seed was planted three years ago. It took a global pandemic to blossom.
When I entered my third trimester at the end of 2018, the idea of going back to corporate America became overwhelming. There was no doubt in my mind that I wanted to be a working mom, but with my expanding family I felt my career aspirations careening off of the path I'd so deliberately set out on. I was no longer after a coveted seat at the table, a title, or the next financial milestone.
I was after a feeling. A purpose. A meaningful reason to step away from my daughter but that wouldn't keep me from her.
Enter the concept of my own marketing consultancy. It would be my opportunity to commit to myself the way I had my employers, collaborate with likeminded brands I was passionate about, and create the flexible environment I was so intently searching for.
"Just not yet," said 2018 Lindsay. "You're about to have a baby. It's not a good time."
"Just not yet," said 2019 Lindsay. "You have a new baby. It's not a good time."
"Just not yet,"said 2020 Lindsay. "There's a global pandemic. It's not a good time."
My aha moment was a car ride with a coworker who previously owned a business. She told me she started her business because the idea of not trying scared her more than the possibility of trying and failing.
Yup...I was there. So instead of worrying about whether or not it was a good time, I decided to shift my focus to having a good time. I bet on myself, took the leap, and whether I succeed or fail...I'm not scared. I'm having fun. Care to join me?